Norwich City Football Club
Norwich City are an English professional football club based in Norwich, Norfolk. Nicknamed the Canaries and founded in June 1902, the team plays its home games at Carrow Road.
Nickname
Our original nickname was ‘The Citizens’, and we originally played in blue and white. However, this isn’t the case today. In the mid-16th century, Dutch and Flemish migrants known as ‘The Strangers’ landed on our shores and revitalised the textile industry. They also introduced canaries to the city, which provided the inspiration for our current moniker. Our now iconic yellow and green identity was introduced onto our strips ahead of the 1907/08 season.
Crest
In June 2022, the club introduced a new crest, replacing the previous crest that had existed for 50 years. The new crest maintains the core elements that made up the previous crest – the lion, castle and canary, but was modernised for a digital-first era.
Ownership
Mark Attanasio was appointed to the club’s board of directors in September 2022 and became majority shareholder in October 2024.
Attanasio is an American businessman and the chairman and principal owner of the Milwaukee Brewers Major League Baseball team. Over the course of Attanasio’s tenure, the Brewers have been one of baseball’s most competitive teams.
Attanasio has also been an accomplished investment management executive for more than 35 years. He is co-founder and managing partner of Crescent Capital Group, a Los Angeles-based asset management firm that also has a long-standing presence in the UK and Europe.
Honours
Norwich City’s most recent honour was the 2020/21 EFL Championship title, the club’s fifth winning England’s second tier. They have also gained promotion to the top division once as runner-up and once via the play-offs. The Canaries have also won the Football League Cup on two occasions, in the 1962/63 and 1984/85 campaigns.
Stadium
City moved from Newmarket Road to The Nest in 1908. However, with crowds continuing to rise and with the Football Association raising concerns over the suitability of The Nest, the club decided to move to its current home, Carrow Road, following the conclusion of the 1933/34 season. The first game at our current home saw us win 4-3 over West Ham United. The current capacity of the stadium is 27,150.
Stadium Tours
Step into the heart of Norwich City Football Club with an exclusive stadium tour like no other! Experience the behind-the-scenes secrets of Carrow Road and immerse yourself in the rich history of this iconic football club. Find out more about our stadium tours here.
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