There’s no better time to find love than at Christmas – in the perfect gift, a meal with friends, or old traditions and new discoveries. Explore cobbled corners, cosy cafes and twinkling windows in search of 30 hidden ‘love letter’ clues.

Collect the letters, uncover the secret Christmas message and you could win a festive prize. Presented alongside the Sainsbury Centre’s new exhibition season, ‘How Do We Find Love?’, the trail invites you to discover love around every corner and share your own Norwich love stories. So, gather your favourite people, wrap up warm and fall for Norwich all over again.

Pick up a free leaflet in participating businesses across the city from 19 November and follow the trail inside!

To enter the competition, either:

Scan the QR code on the leaflet
Email [email protected] and include your answer.
Post your completed answer sheet in the Festive Love Letters Post Box in Chantry Place.

Entries must be received by 6pm 10th January 2027.