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VisitNorwich & Industry News

Industry News & Updates

From news about seasonal campaigns from VisitNorwich, VisitEngland and VisitBritain, grants and other useful resources – our regular newsletters to members cover everything you might need to know. See them all here:

This Month’s VisitEngland Sentiment Tracker

You can find VisitEngland’s Domestic Sentiment Tracker for February here.

This month’s Sentiment Tracker is in line with last month’s feeling, with the cost of living still a significant factor. Consequently, most UK adults are being cautious (46%) or cutting back (18%).

For overnight domestic trips, 81% are planning a trip within the next 12 months, while overseas overnight trip intentions are slightly down at 66%. As a result, 69% are very committed to UK trips in March with 56% already booking domestic trips for the month ahead.

The number of UK adults more likely to choose UK trips (33%) outweighs than those preferring overseas travel (30%) because they’re easier to plan (53%). For both day (19%) and overnight trips (21%), adults will ‘look for more free things to do’.

Short breaks are predicted to dominate in coming months: the top destination for February – March (38%) and April – June 2025 (33%) is ‘a city or large town’ (43%). ‘Trying local food and drink’ continues to be the top activity, followed by ‘walking, hiking or rambling’ and ‘visiting heritage sites’.

Previous VisitNorwich Newsletters

2025

2024