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VisitNorwich & Industry News

Industry News & Updates

From news about seasonal campaigns from VisitNorwich, VisitEngland and VisitBritain, grants and other useful resources – our regular newsletters to members cover everything you might need to know. See them all here:

This Month’s VisitEngland Sentiment Tracker

You can find VisitEngland’s Domestic Sentiment Tracker for December here.

This month’s Sentiment Tracker continues the trend of the latter half of 2024, indicating that the cost of living is the biggest influence on UK trips, with most UK adults being cautious (46%) or cutting back (19%).

Over the next 12 months, 80% of UK adults are planning on an overnight domestic trip. Positively, domestic overnight intentions are almost at record-high levels last seen in February 2024.

Although the ‘rising cost of living’ and ‘UK weather’ are the biggest barriers to an overnight UK trip, the ‘costs and finances’ barrier has decreased from 57% to 54%, contributing to a slow but steady decrease since September 2022.

Between January and March 2025, the top destination is a ‘city or a large town’ (42%), with visiting heritage sites (37%), trying local food and drink (35%), and free things to do (19%) a priority.

Previous VisitNorwich Newsletters

2025

2024