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VisitNorwich & Industry News

Industry News & Updates

From news about seasonal campaigns from VisitNorwich, VisitEngland and VisitBritain, grants and other useful resources – our regular newsletters to members cover everything you might need to know. See them all here:

This Month’s VisitEngland Sentiment Tracker

You can find VisitEngland’s Domestic Sentiment Tracker for January here.

This month’s Sentiment Tracker reflects the trends of 2024, with the cost of living the biggest influence on UK trips. Consequently, most UK adults are being cautious (47%) or cutting back (19%).

Overnight domestic trip intentions are mostly in line with those anticipated in 2024. 80% are planning a trip within the next 12 months, and both domestic (80%) and overseas (66%) trip intentions are close to record-high levels of February 2024.

The number of UK adults more likely to choose UK trips (32%) is higher than those preferring overseas travel (30%) because they’re easier to plan (52%) and cheaper (50%). As a result, 20% will ‘look for more free things to do’.

Positively, the top destination for January – March 2025 is ‘a city or large town’ (43%), whilst ‘trying local food and drink’ is the top activity between January – March 2025 (39%) and April – June 2025 (38%).

Previous VisitNorwich Newsletters

2025

2024