Industry News & Updates
From news about seasonal campaigns from VisitNorwich, VisitEngland and VisitBritain, grants and other useful resources – our regular newsletters to members cover everything you might need to know. See them all here:
The Magic Geekdom’s Visit to Norwich
In December 2024, we teamed up with American travel vloggers The Magic Geekdom for a two-night stay as part of our awareness campaign. It was their first time visiting Norwich and our jam-packed itinerary took them everywhere from Jarrolds to Norwich Playhouse to Strangers’ Hall, The Assembly House and more: Why Norwich is England’s Most UNDERRATED Hidden Gem (And Why You Should Visit). Their down-to-earth, authentic video received 11k in just 24 hours and has since received positive coverage from outlets across the country, including The Express, The Daily Mirror, the EDP and Norwich Evening News. Consequently, The Magic Geekdom also featured Norwich in their list of ‘must visit places in England’ (41k views) at number 4!
Why Norwich is England’s Most UNDERRATED Hidden Gem (And Why You Should Visit) | 27k views
10 Must-Visit Places in England – Hidden Gems & Underrated Places – YouTube | 41k views
The UK’s stunning little city with way less tourists than York, Bath or Oxford | Express.co.uk | 92 million monthly visits
Americans brand city ‘England’s most underrated gem’ after being ‘blown away’ | Express.co.uk | 92 million monthly visits
American couple say department store is ‘fancier than Macy’s on first visit to UK city – Devon Live
This Month’s VisitEngland Sentiment Tracker
You can find VisitEngland’s Domestic Sentiment Tracker for March here.
In this month’s Sentiment Tracker, cost-of-living perceptions have slightly deteriorated due to inflation. Consequently, most UK adults are being cautious (47%) or cutting back (17%).
Positively, overnight domestic trip intentions (80%) are above those anticipated in 2024 (76%), with 61% very committed for April 2025.
The number of UK adults more likely to choose UK trips (35%) outweighs those preferring overseas travel (28%) because they’re easier to plan (55%). For both day and overnight trips, 19% of adults will ‘look for more free things to do’.
Short breaks are predicted to dominate in coming months: the top destination for April – June 2025 is ‘a city or large town’ (33%) and ‘Hotel/ Motel/ Inn’ the leading accommodation (43%). In terms of things to do, ‘trying local food and drink’, ‘walking, hiking or rambling’ and ‘visiting heritage sites’ are the top three activities for both April – June and July – September.
Previous VisitNorwich Newsletters
2025
2024
