By Katie Thompson
When it comes to shopping, we all love buying from an independent local business, right? From brilliant boutiques to decadent department stores, a glistening arcade to medieval churches full of vintage treasures, Norwich has it all. Wherever you are and no matter what you purchase, it feels good to know you’ve just supported the hard work of a local entrepreneur, artist, artisan, or all of the above!
From handcrafted, one-of-a-kind products, to the array of delicious food from across the globe congregating right here in the City of Stories, we’re lucky to have such a thriving independent scene. And you can enjoy it too! So, shop, drop, and treat yourself to something delightful (with a slice of cake to celebrate- there’s places aplenty to take a seat!).
Here’s some of our favourite independents you absolutely must visit.
As Norwich’s longest-running family-owned business and flagship department store, you absolutely can’t miss a trip to Jarrolds on a visit to the city. In fact, with over five floors and 50 departments, you’re sure to find absolutely anything your heart desires, whether that’s shelves stacked with one-off wonders or your favourite fashion labels. But Jarrolds aren’t the only independent you’ll find inside…
Across Jarrolds sprawling store, particularly in their basement level Food Hall, you’ll soon learn that Jarrolds are massive endorsers of local products themselves. So much so that a huge proportion of their items (again, particularly the food and drink) are from local independent producers. There’s cheese, wine, chocolate, whisky, cookies, jams and conserves, gin, condiments, and so much more, all in one place! What’s not to love?
Jarrolds is an iconic business in Norwich, so be sure to pay them a visit!
Did you know that Norwich is home to one of the highest numbers of independent shops per resident? And Atwin’s just one example.
Nestled within the award-winning Norwich Lanes, the hub of independent shopping in the City of Stories, you’ll find Atwin on historic Bridewell Alley. Consciously curating womenswear and lifestyle products from British independent designers and artisans, you’ll absolutely love a visit here. They have it all, from gorgeous jewellery to handcrafted homeware made with love. You’ll struggle to leave empty-handed!
Above Atwin, you’ll also find Studio Adorn, who regularly host recycled Stirling silver jewellery making workshops – which is the perfect way to support an independent business while coming away with something truly one-of-a-kind, made by your very own hands!
Check out Atwin on Bridewell Alley for everything sustainable and ethical!
It’s only right to follow Jarrolds with the second-longest running family business in Norwich! For that, you’ll need to visit Dipples on Swan Lane, who are now in their fifth generation. Stepping into their gorgeous store, you’ll be greeted with a warm welcome and be invited to browse their gorgeous selection at your own leisure – though it may take a while to get through, as they offer one of the largest collections of jewellery, diamonds, and watches in the East of England!
If you aren’t sure what you’re looking for, or can’t seem to locate exactly what you want, just ask their friendly and knowledgeable staff, who can help you settle on that perfect something. And more than anything, it’s a gorgeous place to browse for any future gifts… or engagements!
Looking for that perfect piece of jewellery? Dipples can help you find it.
Hidden away in the heart of The Lanes is St Gregory’s Antiques and Collectables, a treasure trove of unique items from an assortment of independent traders. Here, you’ll discover shelves stacked with second-hand books, rails brimming with vintage clothing, antique furniture and one-of-a-kind jewellery pieces. But don’t forget to take in its wondrous setting- a 14th century church no less! Norwich really is where old meets now.
St Gregory’s Antiques and Collectables is a treasure trove at the heart of The Lanes
A real hidden gem of Norwich, Country & Eastern is the beautiful museum shop of The South Asia Collection (which has free entry, so you’re getting a wonderful museum experience too!). And it truly is a beautiful sight to take in, especially since it’s housed in the former site of a Victorian skating rink!
As soon as you enter this building, you’re greeted by the warm welcome of South Asian items, artefacts, and antiquities all lighting up the room. But the best bit is among them are items that you can buy and take home for yourself. Though, not anything of historic significance! You will find gorgeous rugs, books, fabrics, clothing, furniture, accessories, and so much more. You’re guaranteed to find something stunning. Go in-person to enjoy this blend of a shop and museum or shop online!
Country & Eastern is a fascinating shop – some locals don’t even know it’s here!
Not only independent but truly unique, you’ll find Sonkai in the beautiful Art Nouveau Royal Arcade alongside an assortment of even more independents to discover (including sustainable skincare, sweet macarons and fun-loving homeware!). And often times when you walk past or have a look in, you’ll see Craig their master jeweller hard at work creating a new piece right in front of you. It’s fascinating!
Head inside and chat to one of the friendly members of staff and you’ll be able to discover their range of handcrafted jewellery, including bracelets, rings, and necklaces – they do it all! Sonkai are also the place to go if you want something really unique with their bespoke, one-of-a-kind pieces, made exactly to your liking.
If you’re looking for something really special, why not go for a bespoke piece from Sonkai?
Few shops in the City of Stories are as unique and historic as Bowhill & Elliott, and they’re a wonderful independent to support too! So, they’re really a must-visit when you’re here in Norwich. But what makes them so unique, we hear you ask? Well… since 1874, Bowhill & Elliott have handcrafted luxury slippers and house shoes. And we mean luxury.
In fact, they’re the only shop left in the UK who make their house shoes and slippers in the back of the shop and sell them in the front! Plus, although they may be small in stature, they’re an iconic brand across the world, having plied their craft for a range of celebrities and films including ‘The Darkest Hour’ and ‘Saltburn’. And if all of that isn’t enough to encourage you to pop in and explore their range, their £50 discount for in-store purchases and piano open to be played by the public should certainly be!
This is the place to treat someone you love- or yourself! – to a gift that’s traditionally different. Be sure to pop in when you’re next in Norwich, you absolutely won’t regret it. Especially if you come away with a new pair of slippers!
Bowhill & Elliott is the perfect destination for something traditionally different!
Not only an icon of the city, but the home to independent businesses galore, Norwich Market should without doubt be at the top of your list for any visit. With every single stall you pass, it’s guaranteed that the friendly faces behind them are uniquely individual businesses plying their craft.
This is an ancient market made for modern munching. Follow the hypnotic aromas and find stalls like Bun Box, The Bodega, The Banger Stop, Lucy’s Fish and Chips, Italian Street Food, and much more. Or explore the rows and columns of the Market to discover stalls like Sir Toby’s Beers, Taxi Vintage Clothing, Anderson’s Clothing, and many others. Truthfully, you can’t go wrong when visiting the Market, get lost in exploring and shopping, and you’ll come out of it blown away by the wonderful sense of community.
Norwich Market is full of independent retailers serving up the best food, drink, clothing and more
For newcomers and regular visitors alike, this brand-new shop inside our iconic Norwich Castle is an absolute must-see. As part of the Castle’s multi-million pound ‘Royal Palace Reborn’ renovation project, so too have the Castle’s shop and restaurant seen a huge upheaval in their look and offer. Now, this shop is the perfect place for high-quality gifts and souvenirs with our local heritage, local makers, and local ingredients all involved.
Many of the products on offer at the Norwich Castle Shop take inspiration from the city’s internationally important collections like Norwich Shawls, Lowestoft Porcelain, Taylor’s Seeds, and our fine art and natural history of North Norfolk’s Deep History Coast. There’s also a ‘Made in Norfolk’ section, featuring products from partners such as Madeleine Spencer Jewellery, The Pocket Forge, Salt Glass Studio, The English Whisky Distillery, Norfolk Raider Cider, and many, many more. Whatever budget you have, you’re sure to find something to love in this gorgeous shop. And after, make time for lunch in their restaurant and try the ‘Famous Castle Quiche’, it’s famous for a reason!
The view from the Norwich Castle Shop is gorgeous, and gives a hint for what’s to come when the Castle fully reopens!
If you’ve never been to the Sainsbury Centre before now, this is the perfect opportunity to go – we’re sure you’ll be back! Inside this Norman Foster designed building, which is also home to the Avengers in Avengers: Age of Ultron and subsequent titles, you’ll find a public museum and gallery filled with wonders, including a marvelous shop! (See what we did there?)
On offer at this contemporary goodie-filled shop, you’ll find everything an art-lover could wish for, from stunning prints and greetings cards to statuettes, children’s games, and even your own art supplies! Plus, a superb collection of coffee table books and jewellery. It’s truly wonderful here, and a must-visit for any creative.
The Sainsbury Centre and its shop are both incredible must-see sights of Norwich
A little drive outside of Norwich. Based out in Honingham, approximately a 25-minute drive from the City of Stories, Goat Shed is a family-run business with a passion for food, farming, and community. And they have a farm shop unlike any other, which you really must see to believe.
With their own handmade products made from goat’s milk, as well as fresh fruit and vegetables, meat, and other local producer’s products, the shop is a haven for shopping independently. Savour local wonders wherever you wander: they recently underwent a huge evolution, doubling their shop in size, offering new deli, bakery, and butchery counters, while a new paddock area and ‘maize maze’ (summer) connects the visitors to animals and farmland, so it’s become even more of a must-see than before!
Goat Shed is the perfect stop for local, fresh produce of all kinds!
