Map

My Favourites

Subscribe
Visit Norwich logo
Become a VisitNorwich Investment Partner VisitNorwich & Industry News

VisitNorwich & Industry News

Industry News & Updates

From news about seasonal campaigns from VisitNorwich, VisitEngland and VisitBritain, grants and other useful resources – our regular newsletters to members cover everything you might need to know. See them all here:

This Month’s VisitEngland Sentiment Tracker

You can find VisitEngland’s Domestic Sentiment Tracker for November here.

This month’s Sentiment Tracker indicates that the cost of living continues to influence the number of UK trips, with most UK adults (66%) being cautious (47%) or cutting back (19%).

Positively, the number of UK adults who are more likely to choose UK trips (35%) is higher than the proportion preferring to travel overseas (27%). Since last month, the ‘rising cost of living’ has replaced weather as the biggest barrier to an overnight UK trip, with the ‘costs and finances’ barrier increasing significantly from 51% to 57%. 

For overnight UK trips, the percentage of those planning to stay in the East of England between January and March 2025 has risen to 12% from the same period last year (10%). (London, the most popular, dropped 1% to 18%.) ‘A city or large town’ remains the top destination with ‘trying local food and drink’ (32%) still the top activity for this time period, followed by visiting heritage sites (25%) and cultural attractions (23%) in 3rd and 4th.

Previous VisitNorwich Newsletters